Asos goes African

Had to make note of this....according to sources at drapers record magazine, okay .... the magazine itself :)
Asos will firstly be opening up an Ethical part to the site 'The Green Room' supporting and showcase ethical brands AND more interestingly will be starting an Asos Africa Range

Asos is seeking new brands for the site and said its criteria was brands or labels that “promote people and the planet”.

To support The Green Room, Asos is to launch an ethical own-brand range called Asos Africa selling clothes sourced from community projects across Africa. The etailer will also team up with fashion bloggers who will create organic T-shirt designs. 


Drapers Record

I will certainly be on their case to showcase Akabi...watch this space.